Subscription web site topics - the biggest mistake when choosing your topic
Avoiding this one mistake can mean the difference between success and failure. But make this mistake, and you may never overcome it. Choosing the right topic When it comes to subscription web sites, the topic of the site -- or the subject which is the primary focus of the site -- is a 'make it or break it' decision. Choose the wrong topic, and you are doomed from the start. Choose the right topic, and you might be able to succeed regardless of how many other things go wrong. The single biggest mistake in choosing the topic The single biggest mistake when it comes to choosing a topic for a subscription web site is . . . Choosing a topic based on what you think people 'need',
instead of creating a topic on what people 'want'. That's because people don’t necessarily buy what they need, buy they’ll most always buy what they want. For instance, when you go to the local bookstore, do you buy the books you 'need', or do you end up buying books or magazines about subjects you 'want' more information on? (You wouldn't believe the number of magazines I buy about sailing -- not because I need these, I don't even own a sailboat -- but because I want to read about the sailing lifestyle. The same is true with your subscription web site. Most people who join won't be doing so because it is on a subject they 'need' to know about. They will be joining because you cover a subject they 'want' to know more about. Choosing the right topic When it comes to choosing a topic for your subscription web site, instead of trying to come up with something that people will need, clear your mind, and think about the things people want, even lust after. Come up with a topic that helps people connect to their dreams, and you'll have more success than having a topic that connects people to their needs. Frankly, most people don't want to be reminded of what they need. But they will happily spend money on things that get them closer to what they want. Me, I think I want to live aboard a blue water sailing catamaran. I've never set foot aboard a large catamaran, but that doesn't stop me from buying lots of books, magazines, videos, and even subscribing to web sites on the subject. It's not what I need. But what I want. (It all started because I read an article about this millionaire software developer running his business from a live-aboard catamaran anchored down the coast from me. I thought, 'that sounds like a real adventure.') That's the kind of customer you want. A customer who is happy to spend money on things they want, things that get them closer to their dream.
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