The 'Member Value Report' has received a major upgrade that gives you a clearer and more accurate picture of your site's revenue performance. In the past, the report included every member and every shopping cart customer who ever made a purchase. While useful, the data was often cluttered and difficult to analyze.
Now, you have more control over what's included in the report. You can filter the data by time period, focus on just members, or drill down even further by selecting specific member plans. If you're interested only in shopping cart sales, you can choose to generate the report based on purchases alone, and even filter by individual products.
One of the biggest improvements is the removal of free members and sub-users from the report. These users were previously included, even though they often had no financial contribution. Their presence skewed the numbers and made it harder to get a true sense of average member value.
With these updates, you can now rely on the 'Member Value Report' for more accurate, actionable insights. Whether you're tracking revenue trends or comparing the success of different membership levels, the enhanced filters let you find exactly what you need.
