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Short sales page

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Short sales page

A short sales page for an independent newsletter or research service that sells by subscription. It opens with a clear promise and a sign-up button, lists what arrives each week and month, introduces the editor, shows a few numbers and reader quotes, then sets out your plans and answers the questions that stop people buying. Rewrite the promise in your own voice, use real reader quotes with their permission, and check every performance claim against your compliance rules before publishing.

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The Dividend Ledger

Dividend stocks worth owning, explained in plain English

One clear issue every Monday. One model portfolio, updated every month. Independent research from a former equity analyst who has no stocks to sell you.

What you get

Everything is written for long-term investors who want income they can count on.

The Monday issue

A 10-minute read each week: what moved the market and why it matters for income investors, plus one stock idea with the numbers behind it.

The model portfolio

Twenty-five dividend payers, with buy-up-to prices, yields and the reasoning behind every change, reviewed on the first Monday of each month.

Research reports

Deep dives on sectors and single companies, from utilities to REITs, each with a payout-safety score. Premium subscribers get every one.

Rob Kessler, editor

Rob Kessler

Meet your editor

Rob spent 17 years as an equity analyst covering consumer staples and utilities for institutional clients. He started The Dividend Ledger in 2019 to write the research he wished his own family could read: careful, independent and free of jargon.

He owns no positions he writes about without saying so, takes no advertising and is paid only by subscribers. That is the whole business model.

  • No paid promotions or sponsored picks, ever
  • Every holding change explained before the price moves
  • Mistakes reviewed openly in the issue that follows
31,000
readers each week
2019
first issue published
25
stocks in the model portfolio
4.8 / 5
average reader rating

The only financial email I read the day it arrives. Rob explains the why, not just the what.

MMargaret EllisonSubscriber since 2020, Asheville, NC

I retired last year and was nervous about living on dividends. The payout-safety scores alone are worth the price.

DDaniel OkaforPremium subscriber

Clear, calm and honest when a pick goes wrong. That is rare in this business.

SSusan ParkSubscriber since 2022

Choose your plan

Cancel any time. Annual plans come with a 30-day money-back guarantee.

Monthly

$19 per month

  • The Monday issue
  • The model portfolio
  • Full issue archive

Start monthly

Premium

$399 per year

  • Everything in Annual
  • Every premium research report
  • Payout-safety scores on 300 stocks
  • Early access to new ideas

Go premium

Questions before you subscribe

Is this personal investment advice?

No. The Dividend Ledger is general research and education. We do not know your circumstances, so please consider your own situation, or speak to a licensed adviser, before you invest.

How much money do I need to follow along?

There is no minimum. Many readers follow the model portfolio with a few thousand dollars and add to it over time.

Can I cancel?

Yes, from your account page at any time. Monthly plans stop at the end of the month; annual plans can be refunded in full within 30 days.

Will you share my email?

Never. We do not rent or sell our list, and we do not carry advertising.

Your first issue arrives next Monday

Join 31,000 investors who start their week with The Dividend Ledger.

Sample content. Past performance does not guarantee future results, and nothing on this page is investment advice.

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