The Member Value Report is a new member report which provides you with both the amount the average customer spends and the total amount that your customers have spent.
Click on each tab for more information.
Within the Control Panel, under the Member's tab, click the Member Value Report option
The Member Value Report will appear and list your members, their information and their overall value. At the top of the report you will also see the average amount your member spends on the site and the total amount members have spent. You can also download the report: