A subscription form can be presented to your customers with a small amount of fields to fill out in one screen. This is referred to as a staged subscription form.
Please review the video below for more details on how this can work for your site as well as instructions on how to set that up.
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Steps to Take to set a Subscription Form so it is Staged
1) From the 'Subscription Form Generator' add/edit screen, choose 'Staged' from the Form Type Options
2) From the 'Staged List Server' field, select the stage that you would like a user to have their email address added to your email marketing list.
A) Click on your email marketing company
B) Select the List Name from the drop down box
3) Repeat step 2 for all of the stages that you would like an email address added to your email marketing list.