Google Analytics 4 is Supported

The next generation of Google Analytics is supported by MemberGate. Google Analytics 4 is designed for the future; to measure different types of data and journeys.

The current Universal Analytics by Google is being sunsetting by July 1, 2023 so it will be imperative to connect to Google Analytics 4 as soon as possible. 

Google Analytics 4 can be used across platforms, is event-based and does not use cookie for measurements. Additionally, security is becoming an imperative if in the ever evolving technical industry, so IP addresses will no longer be stored as well.

Since Google Analytics 4 does work across platforms, it can understand your customers across touchpoints, will improve ROI, measure engagement and conversations thus giving you greater value from your data and using these insights to optimize your campaigns.

Find out more about Google Analytics 4