Cancelling a membership is never ideal, but when it happens, the experience should be clear, simple, and informative for both the member and the site owner.
MemberGate's updated cancellation process offers new flexibility and smarter communication tools to improve this critical part of your membership lifecycle.
Previously, when a member chose to cancel, they were required to enter their password again to complete the request. While this added security, it sometimes can create friction particular for members who had already logged in. Now, site owners have the option to bypass the password requirement, allowing for a quicker, smoother cancellation process. This can help reduce frustration and support requests while still preserving your control behind the scenes.
Even more powerful is the new ability to collect feedback directly during the cancellation process. You can now insert a custom form using MemberGate's built-in email processing program. This allows you to receive the survey results instantly via email. Whether you're asking why they're leaving, what they valued most, or how you could improve, this insight is critical for retention planning.
Alternatively, you can also include any cf tag from MemberGate's LMS surveys, quizzes, or assessments to create a fully integrated exit survey experience. This gives you the flexibility to tailor the cancellation page based on your site's needs to collect quick feedback, linking to reactivation options, or even redirecting to a special offer.
These updates not only streamline the cancellation flow for users, they also empower you to learn more, react faster, and improve member retention over time.
