These common keywords are essential for understanding and working effectively with Google Tag Manager, as they represent the core concepts and functionalities of the platform.
- Container: The main organizational unit in Google Tag Manager where tags, triggers, and variables are stored and managed. Each website or mobile app typically has one container
- Tags: Snippets of code or tracking pixels that collect data and send it to third-party tools such as analytics platforms, advertising networks, or marketing automation systems.
- Triggers: Conditions or events that determine when tags should be fired or executed. Triggers are associated with specific interactions or page elements on the website or app.
- Variables: Dynamic values that can be used to configure tags and triggers. Variables can capture information such as page URLs, form field values, or user interactions.
- Version Control: The feature in Google Tag Manager that allows users to create and manage different versions of containers, enabling them to test changes before publishing them live.
- Preview Mode: A mode in Google Tag Manager that allows users to preview and test their tag configurations on a website or app before publishing them live. This helps users ensure that tags fire correctly and collect the desired data.
- Debugging: The process of identifying and fixing issues or errors in tag implementations using tools and features provided by Google Tag Manager, such as the Preview Mode and the debug console.
- Built-in Tags: Pre-configured tag templates provided by Google Tag Manager for common tracking and marketing functionalities, such as Google Analytics, Google Ads, and Facebook Pixel.
- Custom Tags: Tags created by users using custom HTML, JavaScript, or other code to implement specific tracking or functionality not covered by built-in tag templates.
- Workspace: A feature in Google Tag Manager that allows users to create and manage multiple workspaces for different purposes, such as testing, development, or production environments.