Microcopy: the small words that guide members
Microcopy is the small text that guides members through labels, hints and buttons. Before-and-after examples you can adapt to make your site easier to use.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
From one-off workshops to a recurring membership
From one-off workshops to a recurring membership: how to turn your workshop formats and past attendees into an ongoing membership people stay in.
Making community discussions a lasting resource
Making community discussions a lasting resource means capturing the best answers in summaries, a member wiki and well-titled threads that members can find again.
Turn your newsletter into a conversation
Turn your newsletter into a conversation by asking questions members can answer in a minute, replying well and sharing what you hear back with everyone.
Charm pricing or round numbers?
Charm pricing or round numbers? Learn what price endings like 9 and 0 signal to potential members and how to choose the right endings for your membership.
Text lessons or video lessons?
Text lessons or video lessons? Decide lesson by lesson, based on what learners need to see, how they will use the lesson and how often it will need updating.
What to do with expired pages: past events and old offers
What to do with expired pages such as past events, closed offers and retired courses, so visitors and search engines always land somewhere useful.
Member advisory boards: giving members a say
A member advisory board gives a small group of members a real say in your membership. How to choose advisors, run useful meetings and build loyalty.
Monthly themes: giving your content a focus
Monthly themes give your membership content a focus. Learn how to choose themes, shape a month around one topic and connect every format to it.
Using stock images, music and fonts legally
Using stock images, music and fonts legally in a membership: what licenses allow, where downloads and paid lessons cause trouble, and how to keep a license log.