Support requests as a business metric
Support requests are a business metric, not just a chore. Learn to count, categorize and cost them, and use the patterns to fix problems at the source.
August 2024
Working with creators and niche influencers
Working with creators and niche influencers can introduce your membership to audiences that trust them. Find the right partners, agree fair terms and measure.
What to look for in secure hosting
What to look for in secure hosting for a membership site: the security questions to ask a host, the answers to expect and the red flags to walk away from.
Teaching hands-on skills online
Teaching hands-on skills online means showing what good looks like, describing how it feels and seeing learners´ work. Here is how to do all three well.
Studying competitors' search presence with free methods
Study competitors´ search presence with free methods: find who ranks for your topics, what their pages do well and which gaps your membership site can fill.
Talking to members before they cancel
Talking to members before they cancel works best when you listen rather than pressure. A simple framework, sample replies and phrases to use and avoid.
Long-form guides: when a deep dive is worth the effort
Long-form guides take real effort to create. Learn when a deep dive is worth it for members and for search, and how to plan one people actually use.
Member-led events: letting members host
Member-led events let members host sessions, meetups and skill shares, widening your program without doubling your work. Set up proposals, host kits and rules.
Warming up a new sending domain or list
Warming up a new sending domain or list means starting small with your most engaged readers and building volume gradually, so inboxes learn to trust you.
Pricing a community-only membership
Pricing a community-only membership means putting a value on access to people, not content. Learn what members pay for and how to set a price that lasts.