Business insurance for membership site owners
Business insurance for membership site owners: the risks an online business faces, the types of cover to discuss and the questions to ask a broker.
March 2024
Membership sites for music teachers
Membership sites for music teachers: practice libraries for your students, online courses for adult learners, family pricing and keeping players motivated.
Mentorship programs that pair new and experienced members
Mentorship programs that pair new and experienced members help newcomers settle and give veterans a role. Here is how to recruit, match and structure pairs.
Event invitations and reminders that fill the room
Event invitations and reminders that fill the room follow a simple sequence, from the first invite to the one-hour reminder and the follow-up afterward.
Proration explained: upgrades and downgrades mid-cycle
Proration explained in plain terms: how upgrades and downgrades mid-cycle are charged or credited, with worked examples and wording to explain it to members.
Activation: finding the moment members get value
Activation is the early moment a new member first gets real value. Learn to find it in your own data, measure it and steer more new members toward it.
Peer review assignments that actually help
Peer review assignments often produce vague praise. Here is how to design peer review that actually helps, with review forms, calibration and a clear routine.
Optimizing your membership sales page for search
Optimizing your membership sales page for search: pick the right phrase, put the key words on the page as text and support the page from the rest of your site.
Partner discounts and member-only perks
Partner discounts and member-only perks can make a membership pay for itself. How to choose partners, negotiate fair deals and make members use their perks.
Learning in public: creating content while you are still learning
Learning in public lets you create honest, useful member content while you are still learning. Here is how to frame it, stay accurate and build trust.