Payback period: how long until a new member pays you back
Payback period shows how many months a new member takes to repay what you spent to win them. Learn the simple and churn-adjusted versions and use both.
January 2024
Getting press coverage for your membership
Getting press coverage for your membership starts with genuine news. Learn what journalists want, how to pitch them and how to make each story count.
Buttons and calls to action that people click
Buttons and calls to action that people click: how to design, word and place buttons so visitors and members always know what to do next on your site.
Choosing a domain name and brand for a new membership
Choosing a domain name and brand for a new membership: memorable, easy-to-spell domains and a simple visual identity you can keep consistent.
Hiring a virtual assistant for your membership
Hiring a virtual assistant for your membership can free hours every week. Learn how to define the role, find the right person and onboard them well.
Paid trade newsletters and industry insider memberships
How to run paid trade newsletters and industry insider memberships: what readers pay for, team licenses, pricing, editorial trust and retention.
Book clubs and study groups inside your membership
Book clubs and study groups inside your membership give members a shared pace and a reason to show up. Choose material, set a rhythm and keep groups going.
Drip email lessons inside your membership
Drip email lessons inside your membership teach one small idea at a time, build a habit and bring members back to the site. Here is how to plan and write them.
Early-bird pricing without training members to wait
Early-bird pricing rewards people who commit early, but done badly it teaches everyone to wait for a deal. Here is how to run early-bird offers carefully.
Children and teens on your membership site
Children and teens on your membership site: decide whether to accept minors, handle parental consent and design safer accounts and spaces for them.