Build a help center that answers members before they ask
Build a help center that answers members before they ask. Learn which help articles to write first, how to write them and how to make them easy to find.
March 2025
Listing your membership in directories and marketplaces
Listing your membership in directories and marketplaces helps new people find you. Where to list, how to write a listing and which directories to avoid.
Spreadsheet basics for membership numbers
Spreadsheet basics for membership numbers: how to lay out a simple workbook, which formulas to use and the habits that keep your figures trustworthy.
Protecting your membership's name
Protecting your membership´s name: checking a name before you commit, how trademarks generally work and what to do if someone uses a similar name.
Dog training and pet owner memberships
Dog training and pet owner memberships: puppy programs, video feedback, keeping owners after the basics and knowing when to refer to a professional.
Microcopy: the small words that guide members
Microcopy is the small text that guides members through labels, hints and buttons. Before-and-after examples you can adapt to make your site easier to use.
From one-off workshops to a recurring membership
From one-off workshops to a recurring membership: how to turn your workshop formats and past attendees into an ongoing membership people stay in.
Making community discussions a lasting resource
Making community discussions a lasting resource means capturing the best answers in summaries, a member wiki and well-titled threads that members can find again.
Turn your newsletter into a conversation
Turn your newsletter into a conversation by asking questions members can answer in a minute, replying well and sharing what you hear back with everyone.
Charm pricing or round numbers?
Charm pricing or round numbers? Learn what price endings like 9 and 0 signal to potential members and how to choose the right endings for your membership.