Outline a course in an afternoon
Outline a course in an afternoon with a fast, four-hour method: define the result, empty your head, sort ideas into modules and test the path before you record.
September 2023
Search intent: give searchers what they came for
Search intent is the reason behind a search. Learn to spot informational, navigational and commercial intent and give each searcher the page they came for.
Welcome calls: when a personal onboarding call is worth it
Welcome calls can turn new sign-ups into committed members. Learn who should get a personal onboarding call, how long it should last and what to say.
Build your content around your members' biggest problems
Build your content around your members´ biggest problems with a simple problem map that shows what to create, what to fix and what to leave out.
Writing marketing copy that sounds like you
Writing marketing copy that sounds like you attracts members who will enjoy you. Find your voice, build a voice sheet and test every line before it goes out.
Setting up customer support for your membership site
Setting up customer support for your membership site: pick one front door, choose a simple help desk, write saved replies and decide who answers what.
Running a membership site for a professional association
Running a membership site for a professional association: dues categories, directories, member benefits and renewals that work all year.