Writing community guidelines people will follow
How to write community guidelines people will follow: short, positive and specific, with a ready template you can adapt for your own membership community.
October 2025
Writing a welcome email series for new members
A welcome email series for new members turns a sign-up into a habit. Here are the emails to send in the first two weeks and what each one should do.
Validate your membership idea before you build anything
Validate your membership idea before you build anything, using real conversations, pre-sales and a waitlist to prove people will actually pay.
Calculating churn rate and what it tells you
Learn how calculating churn rate works for a membership site, which choices change the number, and what a rising or falling rate is really telling you.
Writing learning objectives that shape your course
Clear learning objectives decide what goes in your course, what gets cut and what your quizzes test. Here is how to write objectives that do real work.
Give every page a job before you publish it
Before you publish, give every page one job: a single topic, a clear title, a clean address, useful internal links and a sharing image. Here is how.
Monthly or annual? Offer both, and make the choice easy
Monthly or annual membership billing? Learn the trade-offs of each, how to present the annual saving clearly and how to move monthly members to annual plans.
Referral programs members actually use
Most referral programs sit unused. Learn how to choose simple incentives and make referrals so easy that members actually recommend your membership.
Your cancellation page is a retention tool
Your cancellation page is a retention tool. Make cancelling easy, ask one brief question, offer one relevant alternative and leave the door open.
A newsletter is not a content strategy
A newsletter schedule is a habit, not a content strategy. Define what members get from you that they cannot get anywhere else, then plan around it.