Cause marketing: giving back through your membership
Cause marketing lets your membership give back while it grows. Choose a cause that fits, be specific about what you give and report back honestly to members.
June 2025
Managing volunteers in clubs and associations
Managing volunteers in clubs and associations: clear role descriptions, bounded commitments, good onboarding and recognition that keeps helpers coming back.
Fan memberships for creators and podcasters
Fan memberships for creators and podcasters: what fans pay for, bonus content you can sustain, asking your audience to join and keeping supporters.
Collaborating with other communities
Collaborating with other communities brings fresh energy, new expertise and new members. Find a complementary partner, agree terms and protect your members.
Writing emails members forward to friends
Writing emails members forward to friends means creating messages that stand alone, work for a stranger and invite the new reader in without risking accounts.
Choosing the right length for a free trial
Choosing the right length for a free trial means matching it to how long your membership takes to show its value. Here is how to find that length and test it.
Setting targets from your own numbers
Setting targets from your own numbers gives you goals that are ambitious but believable. Learn to use your baseline, funnel math and ranges to set them.
Co-teaching with guest instructors
Guest instructors can fill expertise gaps and add fresh voices to a course. Learn how to choose, brief and credit them while keeping the course feeling like one whole.
Site structure: how page hierarchy helps search
Site structure helps search engines and visitors understand your membership site. Learn how page hierarchy, hub pages and breadcrumbs make content easier to find.
Minimum terms and commitments: do they help retention?
Minimum terms and commitment periods can keep members through early doubts or simply delay cancellations. The pros, cons and fairer alternatives.