Moderating a community: fair, consistent and calm
Moderating a community well means being fair, consistent and calm. Build a daily routine, a response ladder and a simple log so every decision holds up.
November 2025
Email deliverability basics: staying out of the spam folder
Email deliverability basics for membership sites: how authentication, list hygiene and good sending habits keep your emails out of the spam folder.
Membership, course or community: choosing the right model
Membership, course or community? Compare the three models and the hybrids, and see what each one demands of you before you choose the right model.
Member lifetime value explained
Member lifetime value tells you what a typical member is worth over their whole membership. Here is how to calculate it simply and use it well.
How long should a lesson be?
How long should a lesson be? The honest answer is one idea long. Learn how to chunk lessons so they fit how members really study and keep them moving.
Keyword research for membership sites without expensive tools
Keyword research for membership sites does not need expensive tools. Use free methods to find what future members search for and choose what to write.
Free trials or money-back guarantees: which is right for you?
Free trials and money-back guarantees both reduce risk for new members. Compare how each converts, how each can be abused and which suits your membership.
Running an affiliate program for your membership
An affiliate program can put your membership in front of trusted audiences. Here is how to recruit, pay and manage affiliates without the headaches.
Why members cancel, and what to do about each reason
Why members cancel usually comes down to a few common reasons. Learn to recognize each one and the practical fix that addresses it on your site.
Turn member questions into your next month of content
Member questions are your best source of content ideas. Collect them from email, forums and support, then turn them into a month of useful answers.