Leading and lagging indicators
Leading and lagging indicators tell you what already happened and what is about to. Learn to pair them, test them against your data and act sooner.
April 2025
Newsletter swaps and cross-promotions
Newsletter swaps and cross-promotions let you and a peer recommend each other to your lists. Find good partners, write honest recommendations and track results.
Notifications members do not hate
Notifications members do not hate: how to decide what deserves an alert, choose the right channel and write notifications members are glad to receive.
Weekly, monthly or on demand: choosing your delivery rhythm
Weekly, monthly or on demand? How to choose a delivery rhythm for your membership: how often members get something new and what shape it takes.
Preparing to sell your membership business one day
Preparing to sell your membership business one day starts now: clean numbers, less dependence on you, clear ownership of assets and a sale-ready file.
Local business networking groups online
Local business networking groups online: meetings, referral tracking and a member directory that keep small business owners paying and engaged.
Polls and member votes
Polls and member votes help you make decisions with your members. Learn what to put to a vote, how to write fair questions and how to share the results.
Text messages alongside email: when SMS makes sense
Text messages alongside email can help a membership when used sparingly. Learn when SMS makes sense, how to get consent and how to write texts members welcome.
Member pricing on events and products
Member pricing on events and products can make a membership pay for itself. Learn how to set member discounts, prevent misuse and show members what they save.
Protecting your payout and payment settings
Protecting your payout and payment settings from fraud: how criminals redirect payouts, and the alerts, checks and reconciliation habits that stop them.