A/B testing for membership sites
A/B testing for membership sites works with modest traffic if you test bold changes, set rules in advance and judge results by members, not clicks.
Analytics & Metrics
Measuring what matters in a membership business.
Setting realistic goals for your first year
Setting realistic goals for your first year of running a membership: honest, trackable targets for members, revenue and your own time.
Using analytics without drowning in data
Using analytics without drowning in data starts with decisions, not reports. Track fewer numbers, set thresholds and stop checking what you never act on.
Customer acquisition cost for memberships
Customer acquisition cost shows what each new member really costs to win. Learn to calculate it, include the right costs and judge the payback.
Paid advertising for memberships: when it makes sense
Paid advertising can grow a membership or burn through your budget. Learn which numbers to know before buying traffic and how to run a small, safe first test.
Content analytics: which content keeps members
Content analytics can show which content keeps members, not just which gets clicks. Compare users with non-users, then test what you find.
Building a simple monthly dashboard
Building a simple monthly dashboard gives you one page that shows whether your membership is growing, keeping members and delivering value.
Cohort analysis made simple
Cohort analysis made simple: group members by the month they joined, track how many remain, and see whether your membership is really improving.
Engagement metrics: are members using what they pay for?
Engagement metrics show whether members use what they pay for. Define a core action, then track active rate, frequency, breadth and recency.
Conversion rates: from visitor to member
Conversion rates from visitor to member make sense stage by stage. Map your funnel, calculate each step and find the leak worth fixing first.