Survey answers and behavior data: using both
Survey answers and behavior data each tell half the story. Learn when to trust what members say, when to trust what they do, and how to combine both.
Analytics & Metrics
Measuring what matters in a membership business.
Measuring SEO: the numbers that matter
Measuring SEO for a membership site: the numbers that matter, from impressions and clicks to rankings and sign-ups from search, and how to read them.
Forecasting revenue for a membership
Forecasting revenue for a membership is simpler than it sounds. Use members, joins, churn and price to build scenarios and see your growth ceiling.
A/B testing for membership sites
A/B testing for membership sites works with modest traffic if you test bold changes, set rules in advance and judge results by members, not clicks.
Setting realistic goals for your first year
Setting realistic goals for your first year of running a membership: honest, trackable targets for members, revenue and your own time.
Using analytics without drowning in data
Using analytics without drowning in data starts with decisions, not reports. Track fewer numbers, set thresholds and stop checking what you never act on.
Customer acquisition cost for memberships
Customer acquisition cost shows what each new member really costs to win. Learn to calculate it, include the right costs and judge the payback.
Paid advertising for memberships: when it makes sense
Paid advertising can grow a membership or burn through your budget. Learn which numbers to know before buying traffic and how to run a small, safe first test.
Content analytics: which content keeps members
Content analytics can show which content keeps members, not just which gets clicks. Compare users with non-users, then test what you find.
Building a simple monthly dashboard
Building a simple monthly dashboard gives you one page that shows whether your membership is growing, keeping members and delivering value.