The business basics to sort out before you launch
The business basics to sort out before you launch a membership: structure, a separate bank account, insurance, written agreements and records.
February 2024
Retargeting: reminding past visitors about your membership
Retargeting reminds past visitors about your membership. Learn how it works, which visitors to target, what to show them and how to respect their privacy.
Securing your domain name and DNS
Securing your domain name and DNS: who should own the registrar account, how to lock transfers, prevent expiry and keep DNS changes under your control.
Peer feedback circles: members critiquing each other's work
Peer feedback circles let members critique each other´s work in small, steady groups. Use a simple protocol that keeps critique kind, specific and useful.
Announcing new content without overwhelming members
Announcing new content without overwhelming members means deciding what earns its own email, what waits for a roundup and how to make each mention count.
Testing a new price without upsetting current members
Testing a new price on new sign-ups only lets you learn what your membership is worth without upsetting current members. Here is how to run a fair price test.
Briefing freelancers so you get what you need
Briefing freelancers so you get what you need: what to put in a brief for designers, editors and video editors, with a sample brief you can adapt.
Craft and hobby clubs online
Craft and hobby clubs online: how to run a paid club members love, with make-alongs, show-and-tell, swap boards and dues that feel fair.
Final projects and capstones
A well-designed final project or capstone pulls a whole course together. Learn how to design one, break it into milestones and give feedback without drowning.
FAQ sections that help your pages in search
FAQ sections help your pages show up for the questions people search. Learn where to add them, how to choose and write each answer and which mistakes to avoid.