Keeping content fresh for long-time members
Keeping content fresh for long-time members means giving veterans advanced material, new formats and new perspectives, not just more beginner lessons.
November 2024
Plain language: writing members can understand at a glance
Plain language helps members understand your content at a glance. Learn practical techniques for clearer sentences, everyday words and easier reading.
Roles and titles that recognize contributors
Roles and titles that recognize contributors show members their help is noticed. Design a small, meaningful set of titles without creating cliques or hierarchy.
Promoting paid extras by email without annoying members
Promoting paid extras by email without annoying members comes down to sending fewer, better-targeted offers and letting people say not for me with one click.
Converting free members into paying members
Converting free members into paying members depends on a clear upgrade path. Learn to design the free level, spot upgrade moments and make offers that work.
Designing for slow connections
Designing for slow connections: how to keep your membership site usable on weak mobile signals, rural broadband and data caps, from images to video.
Run a pilot program before you build the full membership
Run a pilot program before you build the full membership: a short, time-limited trial that tests demand, format and price with real paying members.
Revenue churn versus member churn
Revenue churn and member churn measure different losses, and they often disagree. Learn to calculate both, why they diverge and what each one tells you.
Security for remote teams and shared devices
Security for remote teams and shared devices: a simple device policy covering screen locks, encryption, family computers, public networks and lost laptops.
What to stop doing: freeing up your time
What to stop doing: a time audit for membership owners that shows which tasks to drop, shrink, automate or hand off, freeing hours for work that matters.