Designing for the different members you serve
Designing for the different members you serve: how to build simple member personas, map a path for each, and guide people to what fits them from day one.
August 2026
Running themed community events throughout the year
Running themed community events throughout the year gives your membership a shape. Plan a few anchor events, design each one well and turn them into traditions.
Writing a weekly member digest people look forward to
Writing a weekly member digest people look forward to comes down to a steady structure, a human voice and a short list of things worth their time.
Naming your membership and its levels
Naming your membership and its levels so the names explain themselves, and why clever names nobody understands cost you sign-ups and support time.
A/B testing for membership sites
A/B testing for membership sites works with modest traffic if you test bold changes, set rules in advance and judge results by members, not clicks.
Pricing courses inside and outside your membership
Should a course be included in your membership, sold on its own or both? Here is how to price courses inside and outside your membership fairly.
Duplicate content and canonical tags, explained simply
Duplicate content and canonical tags explained simply: why the same page ends up at several addresses and how to tell search engines which one counts.
Receipts, invoices and billing records members expect
Clear receipts, invoices and billing records prevent disputes and support emails. Learn what members and business customers expect and how to keep good records.
Video channels for membership site owners
Public video channels can build an audience that joins. Learn what to publish, how to title it and how to turn viewers into subscribers and members.
Giving members a reason to come back every week
Giving members a reason to come back every week builds the habit that keeps them. Create a steady rhythm of content, threads, events and small habits.