Designing for the different members you serve
Designing for the different members you serve: how to build simple member personas, map a path for each, and guide people to what fits them from day one.
Design & User Experience
Making a membership site clear, fast and easy to use.
A/B testing for membership sites
A/B testing for membership sites works with modest traffic if you test bold changes, set rules in advance and judge results by members, not clicks.
Consistent branding across your site and emails
Consistent branding across your site and emails helps members recognize and trust every message. Build a simple brand kit for voice, visuals and senders.
Making the member home page a reason to log in
Make the member home page a reason to log in. Show members where they left off, what is new and one clear next step the moment they arrive.
Login problems and how to reduce them
Login problems frustrate members and fill your inbox. How to reduce them with clear error messages, reliable password resets and sensible remembered logins.
Page speed and why it matters for search
Page speed affects both your visitors and your search rankings. Learn how to measure your membership site speed and which practical fixes matter most.
Designing a pricing page people understand
Designing a pricing page people understand: how to lay out plans, highlight one option, compare features and answer questions right beside the price.
Presenting your prices clearly
Presenting your prices clearly wins trust and sign-ups. Show real totals, name billing periods and renewal terms, and say exactly what each membership includes.
Choosing images and a visual style for your membership
Choosing images and a visual style for your membership: how to pick a consistent look, use photos or illustration, and write a simple style guide.
Image SEO: file names, alt text and social images
Image SEO for membership sites: descriptive file names, useful alt text and strong social images make your pictures findable, accessible and shareable.