Landing pages for campaigns and promotions
Landing pages for campaigns and promotions work best with one offer and one action. How to plan, write and build a focused page, with a sample outline.
Design & User Experience
Making a membership site clear, fast and easy to use.
Accessibility in online courses
Accessibility in online courses means captions, transcripts and readable materials. Here is a practical guide to making every lesson usable by every member.
Designing for the different members you serve
Designing for the different members you serve: how to build simple member personas, map a path for each, and guide people to what fits them from day one.
A/B testing for membership sites
A/B testing for membership sites works with modest traffic if you test bold changes, set rules in advance and judge results by members, not clicks.
Consistent branding across your site and emails
Consistent branding across your site and emails helps members recognize and trust every message. Build a simple brand kit for voice, visuals and senders.
Making the member home page a reason to log in
Make the member home page a reason to log in. Show members where they left off, what is new and one clear next step the moment they arrive.
Login problems and how to reduce them
Login problems frustrate members and fill your inbox. How to reduce them with clear error messages, reliable password resets and sensible remembered logins.
Page speed and why it matters for search
Page speed affects both your visitors and your search rankings. Learn how to measure your membership site speed and which practical fixes matter most.
Designing a pricing page people understand
Designing a pricing page people understand: how to lay out plans, highlight one option, compare features and answer questions right beside the price.
Presenting your prices clearly
Presenting your prices clearly wins trust and sign-ups. Show real totals, name billing periods and renewal terms, and say exactly what each membership includes.