Build a reusable set of email templates
Build a reusable set of email templates for the messages you send again and again, so every email is faster to write, more consistent and harder to get wrong.
April 2024
Sponsoring events and newsletters in your niche
Sponsoring events and newsletters in your niche can bring in members if you choose placements wisely. How to vet, negotiate, write and measure each one.
Billing dates: the first of the month or the sign-up date?
Should members be billed on the first of the month or on their sign-up date? Compare calendar billing and anniversary billing and choose the right one for you.
Bookkeeping basics for a membership business
Bookkeeping basics for a membership business: separate accounts, recording recurring payments, fees and refunds correctly, and a simple monthly routine.
Language-learning memberships
How to run language-learning memberships: speaking practice, clear levels, pricing around teacher time and keeping learners past the intermediate plateau.
Instructor presence in a self-paced course
Self-paced courses can feel lonely. Build instructor presence into a self-paced course with personal teaching, check-in videos and a steady, visible rhythm.
SEO for course landing pages
SEO for course landing pages: give each course its own findable page with the right title, a full syllabus in text, clear outcomes and honest practical details.
Customer service is a retention strategy
Customer service is a retention strategy, not a cost. How the quality of your support shapes renewals, and practical ways to make every contact keep members.
Build an idea bank so you never start from a blank page
Build an idea bank so you never start from a blank page. Learn how to capture, tag and choose content ideas for your membership in minutes, not hours.
Progress bars and onboarding checklists in your interface
Progress bars and onboarding checklists in your interface: how to show members how far they have come and guide new members through their first steps.