Upgrades: moving members to a higher level when it genuinely helps them
Upgrades should help members, not pressure them. Learn to spot when a member needs a higher level and make an honest offer at the right moment.
Pricing & Payments
Prices, plans, tiers, trials and getting paid reliably.
Seasonal promotions for memberships without the regret
Seasonal promotions for memberships can bring in new members or backfire. Plan holiday and anniversary sales with honest reasons, clear terms and fair renewals.
Deciding what content goes in each membership level
Deciding what content goes in each membership level is about fit, not withholding. Give every level real value while making the higher levels worth it.
Forecasting revenue for a membership
Forecasting revenue for a membership is simpler than it sounds. Use members, joins, churn and price to build scenarios and see your growth ceiling.
Pay-per-item or all-access: selling individual content alongside a membership
Pay-per-item sales can sit alongside all-access membership. Learn how to sell individual content without undercutting your membership and turn buyers into members.
Pricing courses inside and outside your membership
Should a course be included in your membership, sold on its own or both? Here is how to price courses inside and outside your membership fairly.
Receipts, invoices and billing records members expect
Clear receipts, invoices and billing records prevent disputes and support emails. Learn what members and business customers expect and how to keep good records.
Handling refunds fairly
Handling refunds fairly protects trust and your time. Write a clear refund policy, apply it consistently, respond kindly and use refund requests as feedback.
Selling add-ons and extras to existing members
Selling add-ons and extras to existing members can add revenue and value. Learn which extras work, how to price them and how to offer them without pressure.
Group and team memberships
Group and team memberships let companies, families and clubs join together. Learn how to structure seats, price groups fairly and handle administration and billing.