Marketing to the customers you already have
Marketing to the customers you already have is often the easiest way to grow. Here is how to offer your membership to past buyers, clients and subscribers.
Marketing & Growth
Finding new members and growing a membership business.
Video channels for membership site owners
Public video channels can build an audience that joins. Learn what to publish, how to title it and how to turn viewers into subscribers and members.
Guest posts, interviews and speaking to build your audience
Guest posts, interviews and speaking let you borrow other people´s audiences. Here is how to find opportunities, pitch well and lead new listeners home.
Member spotlights and success stories
Member spotlights and success stories recognize members, inspire others and support your marketing. How to choose, interview and get clear permission.
Launch email sequences that convert
Launch email sequences that convert move through three stages: pre-launch interest, a clear launch offer and an honest close. Here is each email to send.
Customer acquisition cost for memberships
Customer acquisition cost shows what each new member really costs to win. Learn to calculate it, include the right costs and judge the payback.
Paid advertising for memberships: when it makes sense
Paid advertising can grow a membership or burn through your budget. Learn which numbers to know before buying traffic and how to run a small, safe first test.
Word of mouth: making your membership easy to recommend
Word of mouth grows memberships when members know what to say. Here is how to make your membership easy to recommend, with clear words and reasons to share.
Testimonials and case studies that persuade
Vague praise rarely persuades. Learn how to collect testimonials and case studies that are specific, credible and placed where they answer real doubts.
Open-cart launches or always-open enrollment?
Open-cart launches or always-open enrollment? Compare launch windows with open enrollment and find the model that fits your membership, energy and cash flow.