Renewal reminders that keep members instead of losing them
Renewal reminders can keep members or lose them. Get the tone, timing and content right, with a sample notice that leads with value, not the invoice.
Email Marketing
Welcome series, newsletters, automations and deliverability.
Writing a weekly member digest people look forward to
Writing a weekly member digest people look forward to comes down to a steady structure, a human voice and a short list of things worth their time.
Consistent branding across your site and emails
Consistent branding across your site and emails helps members recognize and trust every message. Build a simple brand kit for voice, visuals and senders.
Transactional emails that build trust
Transactional emails that build trust: how to make receipts, renewal notices and password resets look reliable, arrive quickly and never feel like phishing.
Launch email sequences that convert
Launch email sequences that convert move through three stages: pre-launch interest, a clear launch offer and an honest close. Here is each email to send.
Re-engaging inactive email subscribers
Re-engaging inactive email subscribers starts with a clear definition of inactive, a short re-permission campaign and a willingness to let some people go.
Plain text or designed emails?
Plain text or designed emails? Each style suits different messages. Learn when a simple personal note works best and when a designed layout earns its place.
How often should you email your members?
How often should you email your members? Find a frequency that matches the value you deliver, what you promised and what members can keep up with.
Automated emails every membership site should have
The automated emails every membership site should have, from welcome to renewal, failed payment and win-back, and how to keep them accurate and human.
Segmenting your list: members, prospects and former members
Segmenting your list into members, prospects and former members lets you send each group the message it needs. Here is a simple way to set it up.