Progress bars and onboarding checklists in your interface
Progress bars and onboarding checklists in your interface: how to show members how far they have come and guide new members through their first steps.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Soft launch or big launch: choosing how to open
Soft launch or big launch? How to choose between quietly opening your membership to a few people and a publicized launch event, or combining both.
Offboarding staff and contractors securely
Offboarding staff and contractors securely: keep an access register, reclaim accounts and files they own, rotate shared secrets and handle abrupt exits.
Open houses and free preview weeks
Open houses and free preview weeks let prospects experience your membership before paying. Plan what to open, how to guide visitors and how to close well.
Business insurance for membership site owners
Business insurance for membership site owners: the risks an online business faces, the types of cover to discuss and the questions to ask a broker.
Membership sites for music teachers
Membership sites for music teachers: practice libraries for your students, online courses for adult learners, family pricing and keeping players motivated.
Mentorship programs that pair new and experienced members
Mentorship programs that pair new and experienced members help newcomers settle and give veterans a role. Here is how to recruit, match and structure pairs.
Event invitations and reminders that fill the room
Event invitations and reminders that fill the room follow a simple sequence, from the first invite to the one-hour reminder and the follow-up afterward.
Proration explained: upgrades and downgrades mid-cycle
Proration explained in plain terms: how upgrades and downgrades mid-cycle are charged or credited, with worked examples and wording to explain it to members.
Activation: finding the moment members get value
Activation is the early moment a new member first gets real value. Learn to find it in your own data, measure it and steer more new members toward it.