Upgrades: moving members to a higher level when it genuinely helps them
Upgrades should help members, not pressure them. Learn to spot when a member needs a higher level and make an honest offer at the right moment.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
How to plan a content series
A well-planned content series builds anticipation and keeps members coming back. Here is how to choose a topic, map the parts and launch it well.
Mistakes new membership site owners make, and how to avoid them
The mistakes new membership site owners make most often, from overbuilding and underpricing to launching to nobody, and how to avoid each one.
Survey answers and behavior data: using both
Survey answers and behavior data each tell half the story. Learn when to trust what members say, when to trust what they do, and how to combine both.
Getting useful feedback on your course
Most course feedback is too vague to act on. Here is how to get useful feedback on your course, from behavior data to short questions and learner conversations.
Measuring SEO: the numbers that matter
Measuring SEO for a membership site: the numbers that matter, from impressions and clicks to rankings and sign-ups from search, and how to read them.
Seasonal promotions for memberships without the regret
Seasonal promotions for memberships can bring in new members or backfire. Plan holiday and anniversary sales with honest reasons, clear terms and fair renewals.
Collect less: keeping member data to a minimum
Collect less and keep member data to a minimum: audit your forms, find hidden copies, set retention periods and make data minimization a habit.
Local and in-person marketing for membership businesses
Local and in-person marketing can grow a membership with a local audience. Here is how to use events, venues and local networks to find members nearby.
Personal touches that scale: making members feel known
Personal touches that scale make members feel known. Here are small gestures, a weekly routine and honest automation that still work as you grow.