Marketing to the customers you already have
Marketing to the customers you already have is often the easiest way to grow. Here is how to offer your membership to past buyers, clients and subscribers.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Renewal reminders that keep members instead of losing them
Renewal reminders can keep members or lose them. Get the tone, timing and content right, with a sample notice that leads with value, not the invoice.
Writing headlines that make members want to read
Clear, specific, benefit-led headlines help members spot content worth their time. Learn a simple method, with before-and-after examples you can adapt.
Two-factor authentication for your team
Why two-factor authentication matters for everyone on your membership team, which methods to choose, which accounts to protect first and how to roll it out.
Designing for the different members you serve
Designing for the different members you serve: how to build simple member personas, map a path for each, and guide people to what fits them from day one.
Running themed community events throughout the year
Running themed community events throughout the year gives your membership a shape. Plan a few anchor events, design each one well and turn them into traditions.
Writing a weekly member digest people look forward to
Writing a weekly member digest people look forward to comes down to a steady structure, a human voice and a short list of things worth their time.
Naming your membership and its levels
Naming your membership and its levels so the names explain themselves, and why clever names nobody understands cost you sign-ups and support time.
A/B testing for membership sites
A/B testing for membership sites works with modest traffic if you test bold changes, set rules in advance and judge results by members, not clicks.
Pricing courses inside and outside your membership
Should a course be included in your membership, sold on its own or both? Here is how to price courses inside and outside your membership fairly.