Duplicate content and canonical tags, explained simply
Duplicate content and canonical tags explained simply: why the same page ends up at several addresses and how to tell search engines which one counts.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Receipts, invoices and billing records members expect
Clear receipts, invoices and billing records prevent disputes and support emails. Learn what members and business customers expect and how to keep good records.
Video channels for membership site owners
Public video channels can build an audience that joins. Learn what to publish, how to title it and how to turn viewers into subscribers and members.
Giving members a reason to come back every week
Giving members a reason to come back every week builds the habit that keeps them. Create a steady rhythm of content, threads, events and small habits.
Making video lessons members actually finish
Make video lessons members actually finish, with the right length, a strong opening, a clear structure and editing that respects their attention.
Planning for a security incident before it happens
Planning for a security incident on your membership site: who does what, the first hour, telling members, and a simple rehearsal to test your plan.
Consistent branding across your site and emails
Consistent branding across your site and emails helps members recognize and trust every message. Build a simple brand kit for voice, visuals and senders.
Accountability groups and mastermind circles
Accountability groups and mastermind circles keep members on track. How to size, match and structure small groups, and whether to include them or charge.
Transactional emails that build trust
Transactional emails that build trust: how to make receipts, renewal notices and password resets look reliable, arrive quickly and never feel like phishing.
Setting realistic goals for your first year
Setting realistic goals for your first year of running a membership: honest, trackable targets for members, revenue and your own time.