Deciding what content goes in each membership level
Deciding what content goes in each membership level is about fit, not withholding. Give every level real value while making the higher levels worth it.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Landing pages for campaigns and promotions
Landing pages for campaigns and promotions work best with one offer and one action. How to plan, write and build a focused page, with a sample outline.
Private or public: choosing who can see your community
Private or public community? Weigh privacy, search visibility, spam and member value to decide who can see your discussions, and handle any change with care.
Email consent and unsubscribes done properly
Email consent and unsubscribes done properly: how to get clear permission, honor opt-outs quickly and offer preferences that keep people subscribed.
Mapping the member journey from first visit to renewal
Mapping the member journey from first visit to renewal: the stages every member passes through and what each stage needs from you.
Forecasting revenue for a membership
Forecasting revenue for a membership is simpler than it sounds. Use members, joins, churn and price to build scenarios and see your growth ceiling.
Accessibility in online courses
Accessibility in online courses means captions, transcripts and readable materials. Here is a practical guide to making every lesson usable by every member.
Sitemaps and getting your pages indexed
Sitemaps and getting your pages indexed: how to submit a sitemap, use Google Search Console and fix the indexing problems that keep pages out of search.
Pay-per-item or all-access: selling individual content alongside a membership
Pay-per-item sales can sit alongside all-access membership. Learn how to sell individual content without undercutting your membership and turn buyers into members.
Marketing to the customers you already have
Marketing to the customers you already have is often the easiest way to grow. Here is how to offer your membership to past buyers, clients and subscribers.