Preview text: the line most senders forget
Preview text is the short line members see beside your subject in the inbox. Learn what it is, what goes wrong when you skip it and how to write it well.
November 2023
Charging for live events separately from membership
Should live events be included in your membership or sold as tickets? Weigh the trade-offs of charging for live events separately and choose a model that fits.
Prerequisites and placement: starting learners in the right place
Clear prerequisites and simple placement checks start every learner in the right place, so beginners are not lost and experienced members are not bored.