Writing headings that help readers and search engines
Writing headings that help readers and search engines: how to structure page headings so articles are easy to skim and clear about what each part covers.
December 2023
Keeping members who joined through a discount
Members who joined through a discount often leave when the full price starts. Here is how to keep promotional sign-ups once the introductory offer ends.
Teaching with case studies and real examples
Teaching with case studies and real examples helps members apply what they learn. Find good cases, get permission, anonymize them and structure each one.