Emails that work on a phone
Emails that work on a phone put the point on the first screen, use one column and big tap targets, and send members to pages that are easy to use on mobile.
Design & User Experience
Making a membership site clear, fast and easy to use.
Dark patterns: design tricks to avoid
Dark patterns are design tricks that push people into choices they would not make freely. Learn the ones to avoid on your membership site, and what to do instead.
Course slides that do not put learners to sleep
Course slides full of bullet points lose learners fast. Here is how to design course slides with one idea each, strong visuals and a pace that keeps people watching.
Progress bars and onboarding checklists in your interface
Progress bars and onboarding checklists in your interface: how to show members how far they have come and guide new members through their first steps.
Article layouts that keep people reading
Article layouts that keep people reading: how to arrange the opening screen, content column, images and ending of an article so readers stay to the end.
Buttons and calls to action that people click
Buttons and calls to action that people click: how to design, word and place buttons so visitors and members always know what to do next on your site.
Choosing a domain name and brand for a new membership
Choosing a domain name and brand for a new membership: memorable, easy-to-spell domains and a simple visual identity you can keep consistent.
Making the members area feel worth paying for
Making the members area feel worth paying for: design choices that give your membership a premium feel, from the first login to the smallest detail.
Designing a lesson page that helps people learn
Designing a lesson page that helps people learn: what to put at the top, center and bottom of each lesson so learners stay oriented, focused and moving.
Organizing your community by topic, place or level
Organizing your community by topic, place or level decides where members post and what they find. Choose a main structure and combine the others lightly.