Member anniversaries and milestones worth celebrating
Member anniversaries and milestones are natural moments to celebrate. Learn which ones to mark, how to make each message personal and how to share them.
Member Retention
Keeping members engaged, from their first login to their renewal.
Engagement metrics: are members using what they pay for?
Engagement metrics show whether members use what they pay for. Define a core action, then track active rate, frequency, breadth and recency.
Rewarding loyalty: perks for long-standing members
Rewarding loyalty does not need big discounts. These perks and forms of recognition for long-standing members cost little and mean a great deal.
Pausing memberships: offering a break instead of a goodbye
Pausing memberships gives members a break instead of a goodbye. Learn how a pause option works, who it suits and how to set sensible limits on it.
Failed payments: the quiet cause of cancellations
Failed payments cost memberships members who never meant to leave. Learn how to prevent card failures, retry wisely and write dunning emails that recover them.
Win-back campaigns: bringing former members home
Win-back campaigns invite former members home. Learn when to reach out, what to say and how to make returning effortless, with a sample email sequence.
Spotting members at risk of cancelling before they leave
Spotting members at risk of cancelling gives you time to help. Learn the warning signs in logins, usage and support contact, and how to respond.
Why members cancel, and what to do about each reason
Why members cancel usually comes down to a few common reasons. Learn to recognize each one and the practical fix that addresses it on your site.
Writing a welcome email series for new members
A welcome email series for new members turns a sign-up into a habit. Here are the emails to send in the first two weeks and what each one should do.
Calculating churn rate and what it tells you
Learn how calculating churn rate works for a membership site, which choices change the number, and what a rising or falling rate is really telling you.