Help members set goals the day they join
Help members set goals the day they join and they are far more likely to stay. How to ask for a goal at sign-up, shape it and follow up on it.
Member Retention
Keeping members engaged, from their first login to their renewal.
Making the members area feel worth paying for
Making the members area feel worth paying for: design choices that give your membership a premium feel, from the first login to the smallest detail.
Keeping members who joined through a discount
Members who joined through a discount often leave when the full price starts. Here is how to keep promotional sign-ups once the introductory offer ends.
The second-month slump: why members drift after the honeymoon
The second-month slump catches many new members once the excitement fades. Learn why engagement dips after the first month and how to plan for it.
Writing support replies that solve problems the first time
Writing support replies that solve problems the first time saves you hours and keeps members happy. Read closely, answer fully and close the loop.
Rituals and traditions that bring members back
Community rituals and traditions give members a reason to return without a reminder. Learn how to design weekly, milestone and annual rituals that last.
Welcome calls: when a personal onboarding call is worth it
Welcome calls can turn new sign-ups into committed members. Learn who should get a personal onboarding call, how long it should last and what to say.
Setting up customer support for your membership site
Setting up customer support for your membership site: pick one front door, choose a simple help desk, write saved replies and decide who answers what.