SEO for course landing pages
SEO for course landing pages: give each course its own findable page with the right title, a full syllabus in text, clear outcomes and honest practical details.
Online Courses
Designing, teaching and running courses inside a membership.
Membership sites for music teachers
Membership sites for music teachers: practice libraries for your students, online courses for adult learners, family pricing and keeping players motivated.
Peer review assignments that actually help
Peer review assignments often produce vague praise. Here is how to design peer review that actually helps, with review forms, calibration and a clear routine.
Final projects and capstones
A well-designed final project or capstone pulls a whole course together. Learn how to design one, break it into milestones and give feedback without drowning.
Drip email lessons inside your membership
Drip email lessons inside your membership teach one small idea at a time, build a habit and bring members back to the site. Here is how to plan and write them.
Make the first lesson count
The first lesson decides whether learners come back for the second. Here is how to make the first lesson count with a clear promise, a quick win and a plan to study.
Help members set goals the day they join
Help members set goals the day they join and they are far more likely to stay. How to ask for a goal at sign-up, shape it and follow up on it.
Mini-courses: small courses with big impact
Mini-courses solve one problem in under an hour. Learn how to pick the right topic, keep a mini-course small on purpose and use it to lift your whole membership.
Designing a lesson page that helps people learn
Designing a lesson page that helps people learn: what to put at the top, center and bottom of each lesson so learners stay oriented, focused and moving.
Prerequisites and placement: starting learners in the right place
Clear prerequisites and simple placement checks start every learner in the right place, so beginners are not lost and experienced members are not bored.