Conversion rates: from visitor to member
Conversion rates from visitor to member make sense stage by stage. Map your funnel, calculate each step and find the leak worth fixing first.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Bundling courses into a membership
Bundling courses into a membership can raise its value, or let members binge and leave. Here is how to include courses so they give members reasons to stay.
Internal linking: the easiest SEO win you are not using
Internal linking is the easiest SEO win most membership sites ignore. Learn to link related pages deliberately so readers and search engines find more.
Discounts and coupons without devaluing your membership
Discounts and coupons can grow a membership or quietly cheapen it. Learn when a discount helps, what it really costs and how to limit the damage with clear rules.
Search on your membership site: helping members find answers
Search on your membership site should help members find answers fast. Where to place it, what to include, and how to fix searches that return nothing.
In-person meetups for online memberships
In-person meetups can turn an online membership into a real community. Plan them sensibly, from member-hosted gatherings to a fully budgeted members day.
Segmenting your list: members, prospects and former members
Segmenting your list into members, prospects and former members lets you send each group the message it needs. Here is a simple way to set it up.
Social media for membership sites: what is worth your time
Social media can swallow your week. Here is how a membership site owner can choose one or two platforms, post with purpose and turn followers into members.
Pausing memberships: offering a break instead of a goodbye
Pausing memberships gives members a break instead of a goodbye. Learn how a pause option works, who it suits and how to set sensible limits on it.
Content drip: when to release content gradually and when not to
Content drip releases lessons to new members over time. Learn when dripping content helps members succeed and when it only gets in their way.