Planning your membership levels before you set them up
Plan your membership levels on paper before touching any settings: what each level gets, who it is for, and how members move between them.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Tracking where new members come from
Tracking where new members come from shows which marketing really works. Combine analytics, tagged links and a simple sign-up question to find out.
Certificates and credentials: are they worth offering?
Certificates can motivate learners and add real value to a course, or they can be clutter. Here is how to decide whether certificates are worth offering.
Teaser pages: getting members-only content found in search
Teaser pages let search engines find your members-only content. Learn how to build public summary pages for gated content that rank and win new members.
Failed payments: the quiet cause of cancellations
Failed payments cost memberships members who never meant to leave. Learn how to prevent card failures, retry wisely and write dunning emails that recover them.
Privacy policies and terms: what a membership site should cover
What a membership site privacy policy and terms of membership should cover, written in plain language members can actually read and trust.
Webinars and live workshops as a membership sales tool
Teaching live is one of the most natural ways to sell a membership. Learn how to plan webinars and live workshops that end with an honest invitation to join.
Win-back campaigns: bringing former members home
Win-back campaigns invite former members home. Learn when to reach out, what to say and how to make returning effortless, with a sample email sequence.
Evergreen and timely content: getting the balance right
Evergreen content keeps delivering for years, while timely content gives members a reason to check in. Here is how to balance the two in your membership.
Accessibility basics every site owner should know
Accessibility basics every site owner should know: practical steps for images, headings, color, keyboards, forms and video that make your site usable for all.