Lifetime memberships: the pros, cons and pitfalls
Lifetime memberships bring in cash now but create an obligation that never ends. Weigh the pros and cons, price them sensibly and set limits that protect you.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Registration forms: asking only what you need
Registration forms that ask only what you need win more sign-ups. How to cut fields, order questions and gather the rest later with progressive profiling.
Helping members connect with each other
Helping members connect with each other keeps them renewing. Use better introductions, useful profiles, small groups and personal introductions from you.
Automated emails every membership site should have
The automated emails every membership site should have, from welcome to renewal, failed payment and win-back, and how to keep them accurate and human.
Writing a membership sales page that answers the real questions
How to write a membership sales page that answers the real questions visitors have, built around their objections and the outcomes they want.
Partnerships with complementary businesses
Partnerships with complementary businesses reach ready-made audiences. How to plan joint promotions, bundles and co-hosted events that help both sides.
Rewarding loyalty: perks for long-standing members
Rewarding loyalty does not need big discounts. These perks and forms of recognition for long-standing members cost little and mean a great deal.
Organizing a growing content library so members can find things
As your content library grows, members stop finding things. Use categories, tags, collections and regular pruning to keep it organized and easy to browse.
Data protection basics for membership sites
Data protection basics for membership sites: mapping the data you hold, handling consent, and answering member requests to see or delete their data.
Conversion rates: from visitor to member
Conversion rates from visitor to member make sense stage by stage. Map your funnel, calculate each step and find the leak worth fixing first.