Why members cancel, and what to do about each reason
Why members cancel usually comes down to a few common reasons. Learn to recognize each one and the practical fix that addresses it on your site.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Turn member questions into your next month of content
Member questions are your best source of content ideas. Collect them from email, forums and support, then turn them into a month of useful answers.
Account sharing: protecting your membership without punishing honest members
How to spot and discourage account sharing on your membership site fairly, without locking out honest members who log in from several devices.
Navigation that helps members find what they need
Navigation that helps members find what they need: how to choose menu items, write labels people understand, and test your menu with real members.
Writing community guidelines people will follow
How to write community guidelines people will follow: short, positive and specific, with a ready template you can adapt for your own membership community.
Writing a welcome email series for new members
A welcome email series for new members turns a sign-up into a habit. Here are the emails to send in the first two weeks and what each one should do.
Validate your membership idea before you build anything
Validate your membership idea before you build anything, using real conversations, pre-sales and a waitlist to prove people will actually pay.
Calculating churn rate and what it tells you
Learn how calculating churn rate works for a membership site, which choices change the number, and what a rising or falling rate is really telling you.
Writing learning objectives that shape your course
Clear learning objectives decide what goes in your course, what gets cut and what your quizzes test. Here is how to write objectives that do real work.
Give every page a job before you publish it
Before you publish, give every page one job: a single topic, a clear title, a clean address, useful internal links and a sharing image. Here is how.