Monthly or annual? Offer both, and make the choice easy
Monthly or annual membership billing? Learn the trade-offs of each, how to present the annual saving clearly and how to move monthly members to annual plans.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Referral programs members actually use
Most referral programs sit unused. Learn how to choose simple incentives and make referrals so easy that members actually recommend your membership.
Your cancellation page is a retention tool
Your cancellation page is a retention tool. Make cancelling easy, ask one brief question, offer one relevant alternative and leave the door open.
A newsletter is not a content strategy
A newsletter schedule is a habit, not a content strategy. Define what members get from you that they cannot get anywhere else, then plan around it.
Password security for members and administrators
Practical password security for membership sites: sensible rules for members, a higher bar for administrators, password managers and safe resets.
Designing a home page that turns visitors into members
Designing a home page that turns visitors into members: what goes at the top, how to order each section, and a next step for undecided visitors.
A members-only forum needs a host, not just software
A members-only forum rarely thrives on software alone. Learn to host it: go first, keep categories few, ask answerable questions and link it to your content.
Growing your email list before and after launch
Growing your email list before and after launch takes clear opt-ins, a useful free offer and steady invitations. Here is how to build yours step by step.
How to choose a niche for your membership website
How to choose a niche for your membership website that is narrow enough to stand out and broad enough to give you years of content to create.
The membership metrics that matter most
The membership metrics that matter most fit on one short list: members, joins, cancellations, churn, recurring revenue, engagement and conversion.