Course bonuses that add real value
Course bonuses that add real value remove obstacles and speed up results. Learn which bonuses help learners, which are filler and how to present them honestly.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Writing for conversational and voice searches
Writing for conversational and voice searches: how to answer question-style queries in natural language so voice assistants and search engines can use your pages.
Surprise and delight: unexpected extras members remember
Surprise and delight gestures, from unannounced bonuses to personal notes, are the extras members remember. How to plan them well without breaking the budget.
Diagrams, screenshots and visuals that teach
Diagrams, screenshots and visuals that teach can explain in seconds what words take paragraphs to say. Learn when to use them and how to make them clear.
A simple design style guide for your site
A simple design style guide for your site: how to record colors, text styles, buttons and page patterns on one page so every new page looks consistent.
What to do when your launch is quieter than you hoped
What to do when your launch is quieter than you hoped: how to diagnose a slow membership launch, fix the real problem and win back your momentum.
Verifying identity when members contact support
Verifying identity when members contact support: match checks to the risk of each request, use safe methods and help members who lost access to their email.
Cause marketing: giving back through your membership
Cause marketing lets your membership give back while it grows. Choose a cause that fits, be specific about what you give and report back honestly to members.
Managing volunteers in clubs and associations
Managing volunteers in clubs and associations: clear role descriptions, bounded commitments, good onboarding and recognition that keeps helpers coming back.
Fan memberships for creators and podcasters
Fan memberships for creators and podcasters: what fans pay for, bonus content you can sustain, asking your audience to join and keeping supporters.