Collaborating with other communities
Collaborating with other communities brings fresh energy, new expertise and new members. Find a complementary partner, agree terms and protect your members.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Writing emails members forward to friends
Writing emails members forward to friends means creating messages that stand alone, work for a stranger and invite the new reader in without risking accounts.
Choosing the right length for a free trial
Choosing the right length for a free trial means matching it to how long your membership takes to show its value. Here is how to find that length and test it.
Setting targets from your own numbers
Setting targets from your own numbers gives you goals that are ambitious but believable. Learn to use your baseline, funnel math and ranges to set them.
Co-teaching with guest instructors
Guest instructors can fill expertise gaps and add fresh voices to a course. Learn how to choose, brief and credit them while keeping the course feeling like one whole.
Site structure: how page hierarchy helps search
Site structure helps search engines and visitors understand your membership site. Learn how page hierarchy, hub pages and breadcrumbs make content easier to find.
Minimum terms and commitments: do they help retention?
Minimum terms and commitment periods can keep members through early doubts or simply delay cancellations. The pros, cons and fairer alternatives.
Writing summaries and key takeaways for every lesson
Writing summaries and key takeaways for every lesson helps members remember, skim and return. Learn how to write recaps that are specific and useful.
Working with a board or committee
Working with a board or committee on an online membership: separate governing from managing, agree a delegation list and give the board what it needs.
Travel clubs and travel memberships
Travel clubs and travel memberships: destination guides, trip planning help, member trips and community that keep travelers engaged between journeys.