Budgeting for growth: deciding what to reinvest
Budgeting for growth: how to decide how much membership profit to reinvest, where reinvestment pays off and how to test spending before scaling it.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Genealogy and family history memberships
Genealogy and family history memberships: record guides, brick-wall clinics, privacy rules for living relatives and a steady content plan.
Reporting numbers to a board or committee
Reporting numbers to a board or committee works best as one clear page. Learn which figures to include, how to add context and how to present bad news.
Time zones and global communities
Time zones can split a global community into those who get live sessions and those who never do. Rotate times, favor asynchronous formats and write times clearly.
The P.S. line and other small details that lift results
The P.S. line and other small details, from the sender name to the sign-off and signature, quietly shape whether members read, trust and act on your emails.
Plan a year of marketing on one page
Plan a year of marketing on one page, with themes, campaigns and channels mapped month by month. A simple marketing calendar you will actually keep using.
Raising revenue per member without raising prices
Raising revenue per member without raising prices is possible through add-ons, annual plans, honest upgrades and better retention. Here is how to use each lever.
Holding annual meetings online
Holding annual meetings online: check what your rules allow, choose a voting method, send clear notice, assign roles and rehearse so the meeting runs smoothly.
Tabletop gaming and games communities
Tabletop gaming and games communities: paid table seats, game master programs, game nights and a membership that keeps players coming back to the table.
Course bonuses that add real value
Course bonuses that add real value remove obstacles and speed up results. Learn which bonuses help learners, which are filler and how to present them honestly.