Text messages alongside email: when SMS makes sense
Text messages alongside email can help a membership when used sparingly. Learn when SMS makes sense, how to get consent and how to write texts members welcome.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Member pricing on events and products
Member pricing on events and products can make a membership pay for itself. Learn how to set member discounts, prevent misuse and show members what they save.
Protecting your payout and payment settings
Protecting your payout and payment settings from fraud: how criminals redirect payouts, and the alerts, checks and reconciliation habits that stop them.
Designing courses for learners on phones
Many learners take courses on phones in short, interrupted moments. Learn how to design courses for learners on phones, from lesson length to thumb-friendly tasks.
Changing your domain without losing search traffic
Changing your domain without losing search traffic: how to plan the move, map redirects, tell search engines and keep members, email and payments working.
Belonging: helping members feel part of something
Belonging keeps members long after the content has been used. How identity, shared language and rituals help members feel part of something worth staying in.
Build a help center that answers members before they ask
Build a help center that answers members before they ask. Learn which help articles to write first, how to write them and how to make them easy to find.
Listing your membership in directories and marketplaces
Listing your membership in directories and marketplaces helps new people find you. Where to list, how to write a listing and which directories to avoid.
Spreadsheet basics for membership numbers
Spreadsheet basics for membership numbers: how to lay out a simple workbook, which formulas to use and the habits that keep your figures trustworthy.
Protecting your membership's name
Protecting your membership´s name: checking a name before you commit, how trademarks generally work and what to do if someone uses a similar name.