Audio content and private podcasts for members
Audio content and private podcasts let members learn while driving, walking or working. Here is which formats to offer and how to write for the ear.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Hiring a community manager
Hiring a community manager frees you from daily hosting and moderation. Learn when to hire, how to define the role, what skills matter and how to onboard.
Preference centers: let members choose what they get
Preference centers let members choose the topics and frequency of your emails. Learn which choices to offer, how to wire them up and how to keep them private.
Pricing high-touch tiers with coaching or feedback
Pricing high-touch tiers with coaching or feedback starts with the true cost of your time. Learn how to price, define and cap time-intensive membership tiers.
Where to put video on the page
Where to put video on the page: how to place, size and surround videos on lessons, articles and sales pages so people press play and get real value.
Budgeting for a membership site: the real costs
Budgeting for a membership site means counting the real costs: the platform, content, marketing, your own time and the expenses owners often forget.
Building a simple set of business tools without overspending
Building a simple set of business tools without overspending: start from the jobs, use what you already pay for and keep a tool register to cut clutter.
Sports clubs and leagues: running memberships online
Sports clubs and leagues: running memberships online, from season registration and family accounts to volunteer coaches and off-season retention.
Support requests as a business metric
Support requests are a business metric, not just a chore. Learn to count, categorize and cost them, and use the patterns to fix problems at the source.
Working with creators and niche influencers
Working with creators and niche influencers can introduce your membership to audiences that trust them. Find the right partners, agree fair terms and measure.