Designing for older audiences
Designing for older audiences: practical ways to make your membership site easier to read, tap and navigate for older members, without talking down to them.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
How long does it take to build a membership site?
How long does it take to build a membership site? Realistic timelines for planning, creating content, setting up and launching, with a sample schedule.
Asking members how likely they are to recommend you
Asking members how likely they are to recommend you gives a simple loyalty signal. Learn to ask the question well, read the scores and act on every reply.
Third-party integrations and the risks they bring
Third-party integrations can quietly expose member data. How to inventory connected tools, limit what they can see, vet vendors and remove what you no longer use.
Showing up in communities you do not own, without spamming
Showing up in communities you do not own, without spamming, builds trust and brings members. How to help first and when to mention your membership.
If you were unavailable tomorrow: a continuity plan
If you were unavailable tomorrow, would your membership keep running? Build a simple continuity plan covering access, a trusted deputy and member messages.
Parenting communities and family memberships
Parenting communities and family memberships: stage-based groups, careful moderation, family pricing and helping members move on as children grow.
Discussion prompts that get learners talking
Most course discussion prompts get silence. Learn the prompt types that get learners talking, with before-and-after rewrites and tips to keep threads going.
Content pruning: removing pages that hold your site back
Content pruning means improving, merging or removing weak pages that hold your site back in search. Here is how to find them and decide what to do with each.
Design small wins into your membership
Design small wins into your membership so members feel progress early and often. How to map your journey, close long gaps and make quick victories visible.