Teaching hands-on skills online
Teaching hands-on skills online means showing what good looks like, describing how it feels and seeing learners' work. Here is how to do all three well.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Studying competitors' search presence with free methods
Study competitors' search presence with free methods: find who ranks for your topics, what their pages do well and which gaps your membership site can fill.
Talking to members before they cancel
Talking to members before they cancel works best when you listen rather than pressure. A simple framework, sample replies and phrases to use and avoid.
Long-form guides: when a deep dive is worth the effort
Long-form guides take real effort to create. Learn when a deep dive is worth it for members and for search, and how to plan one people actually use.
Member-led events: letting members host
Member-led events let members host sessions, meetups and skill shares, widening your program without doubling your work. Set up proposals, host kits and rules.
Warming up a new sending domain or list
Warming up a new sending domain or list means starting small with your most engaged readers and building volume gradually, so inboxes learn to trust you.
Pricing a community-only membership
Pricing a community-only membership means putting a value on access to people, not content. Learn what members pay for and how to set a price that lasts.
Quarterly planning: setting priorities for the next three months
Quarterly planning for membership owners: review the last three months, choose no more than three priorities and turn them into weekly actions.
Alumni associations online
Alumni associations online: directories, class agents, mentoring, reunions and dues models that keep graduates connected long after they leave.
Forms beyond sign-up: contact, surveys and applications
Forms beyond sign-up: how to design contact forms, member surveys and applications that people finish, with clear questions and helpful confirmations.