Video SEO: helping your videos get found
Video SEO for membership sites: how to title, describe and transcribe your videos and build video pages that search engines can find and understand.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Retention for low-priced memberships
Retention for low-priced memberships depends on habit, scale and smart automation. How to keep inexpensive memberships renewing without personal attention.
Create a simple style guide for your membership content
A simple style guide for your membership content keeps voice, formatting and terms consistent, even when several contributors are writing for you.
Tracking campaigns with tagged links
Tracking campaigns with tagged links shows which newsletter, post or podcast brought visitors and members. Learn to name, log and read campaign tags.
Handling misinformation in your community
Handling misinformation in your community means correcting errors kindly, acting fast on harmful advice and building habits that keep accuracy high.
Emails that work on a phone
Emails that work on a phone put the point on the first screen, use one column and big tap targets, and send members to pages that are easy to use on mobile.
Regional pricing for members in different countries
Regional pricing lets members in different countries join at a price that fits where they live. Learn how to set fair price bands and avoid the common pitfalls.
Paying yourself from membership income
Paying yourself from membership income should be a habit, not a leftover. Set an owner pay figure, protect tax and reserves, and pay yourself on schedule.
Gardening clubs and plant memberships
Gardening clubs and plant memberships: local growing advice, plant swaps, garden visits and year-round content that keeps gardeners renewing.
Tailoring your message to different audiences
Tailoring your message to different audiences helps each group see why your membership fits them. Build a simple message map and use it on pages and emails.