Accessible email: messages everyone can read
Accessible email means messages everyone can read, including members who use screen readers or magnifiers. Here is how to structure, word and check them.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Dues structures for associations and clubs
Dues structures for associations and clubs: how to set membership categories, joining fees, renewal cycles and grace periods that are fair and easy to run.
Stopping password-guessing attacks on your login page
Stopping password-guessing attacks on your login page: how brute-force attempts work and how rate limits, lockouts and alerts stop them without locking out members.
Headlines and hooks for membership marketing
Headlines and hooks for membership marketing decide whether anyone reads the rest. Seven hook patterns, before-and-after rewrites and a way to test them.
Income tax planning for membership businesses
Income tax planning for membership businesses: setting money aside, keeping records, questions to ask your accountant and avoiding year-end surprises.
Online membership for churches and faith communities
Online membership for churches and faith communities: access levels, small groups, directories, giving and privacy, handled with care and clarity.
Icons and visual cues that help rather than confuse
Icons and visual cues that help rather than confuse: when to use icons, why labels still matter, and how to make badges and status markers clear to members.
Writing a membership FAQ that answers buyers' doubts
Writing a membership FAQ that answers buyers' doubts: find the questions that stop people joining and write honest answers that settle them.
Writing scripts for course videos
Writing scripts for course videos saves recording time and makes lessons clearer. Learn to write for the ear, plan what learners see and deliver it naturally.
Video SEO: helping your videos get found
Video SEO for membership sites: how to title, describe and transcribe your videos and build video pages that search engines can find and understand.