Activity logs: knowing who changed what
Activity logs and audit trails for membership sites: what a good log records, where logs live, what to look for in a review and how to keep a change log.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Dark patterns: design tricks to avoid
Dark patterns are design tricks that push people into choices they would not make freely. Learn the ones to avoid on your membership site, and what to do instead.
Your first ninety days after launch
Your first ninety days after launch, month by month: what to focus on as you stabilize, learn from real members and build habits that last.
Course slides that do not put learners to sleep
Course slides full of bullet points lose learners fast. Here is how to design course slides with one idea each, strong visuals and a pace that keeps people watching.
SEO for event and webinar pages
SEO for event and webinar pages: make live sessions findable before they happen, then keep each page useful in search long after the event has ended.
Retention for high-priced memberships
Retention for high-priced memberships depends on clear expectations, proportionate access and visible results. Keep high-ticket members renewing year after year.
Editing your own content: a practical checklist
Editing your own content is hard because you know what you meant. Use this practical checklist and a repeatable process to catch what you would miss.
Managing cash flow with recurring revenue
Managing cash flow with recurring revenue: why income is not the same as cash, how annual renewals distort the picture and how to build a buffer.
Cooking and recipe memberships
Cooking and recipe memberships that last: weekly meal plans, technique lessons, cook-alongs and a searchable recipe library members use every week.
Setting up goals and conversions in your analytics
Setting up goals and conversions in your analytics shows which pages and sources produce members. Choose, record, test and value conversions properly.