Launch email sequences that convert
Launch email sequences that convert move through three stages: pre-launch interest, a clear launch offer and an honest close. Here is each email to send.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
How much content do you need before you launch?
How much content do you need before you launch? Enough to deliver your promise to the first members, plus a visible plan for what comes next.
Customer acquisition cost for memberships
Customer acquisition cost shows what each new member really costs to win. Learn to calculate it, include the right costs and judge the payback.
Keeping course content up to date
Courses go stale quietly. Here is a practical maintenance schedule for keeping course content up to date without re-recording everything each time.
Page speed and why it matters for search
Page speed affects both your visitors and your search rankings. Learn how to measure your membership site speed and which practical fixes matter most.
Selling add-ons and extras to existing members
Selling add-ons and extras to existing members can add revenue and value. Learn which extras work, how to price them and how to offer them without pressure.
Paid advertising for memberships: when it makes sense
Paid advertising can grow a membership or burn through your budget. Learn which numbers to know before buying traffic and how to run a small, safe first test.
Acting on member feedback and closing the loop
Acting on member feedback builds trust only when members see it. Learn how to log, prioritize and reply to feedback, and close the loop in public.
How to audit and update your old content
A content audit helps you decide whether to keep, update, merge or retire each piece in your library, so members always find current, trustworthy material.
Word of mouth: making your membership easy to recommend
Word of mouth grows memberships when members know what to say. Here is how to make your membership easy to recommend, with clear words and reasons to share.