Learning paths: guiding members through multiple courses
Learning paths guide members through multiple courses in a sensible order. Here is how to design paths around member goals so a big library feels manageable.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Structured data explained for membership site owners
Structured data explained for membership site owners: what it is, which types can help your pages in search, and how to add and test it safely.
Handling refunds fairly
Handling refunds fairly protects trust and your time. Write a clear refund policy, apply it consistently, respond kindly and use refund requests as feedback.
Guest posts, interviews and speaking to build your audience
Guest posts, interviews and speaking let you borrow other people's audiences. Here is how to find opportunities, pitch well and lead new listeners home.
Making the member home page a reason to log in
Make the member home page a reason to log in. Show members where they left off, what is new and one clear next step the moment they arrive.
Guest experts and contributors: bringing other voices into your membership
Guest experts and contributors bring fresh voices to your membership. Learn how to find, brief and pay them while keeping quality consistent for members.
Admin access: who should be able to do what
Admin access for membership sites: how to give staff, contractors and moderators only the permissions they need, and how to remove access cleanly.
Login problems and how to reduce them
Login problems frustrate members and fill your inbox. How to reduce them with clear error messages, reliable password resets and sensible remembered logins.
Member spotlights and success stories
Member spotlights and success stories recognize members, inspire others and support your marketing. How to choose, interview and get clear permission.
Launch email sequences that convert
Launch email sequences that convert move through three stages: pre-launch interest, a clear launch offer and an honest close. Here is each email to send.