Surveying your members without annoying them
Surveying your members does not have to annoy them. Keep surveys short and well timed, and ask only questions whose answers you will actually use.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Batching content creation so your site never goes quiet
Batching content creation means working ahead in focused blocks, so your membership keeps a steady release schedule even when life gets busy.
Content analytics: which content keeps members
Content analytics can show which content keeps members, not just which gets clicks. Compare users with non-users, then test what you find.
Cohort-based or self-paced courses?
Cohort-based or self-paced courses? Compare the two formats, what each asks of you and your members, and the hybrids that combine the best of both.
Local SEO for membership businesses
Local SEO for membership businesses: location pages, local listings and reviews that help people nearby find your club, studio or association.
Group and team memberships
Group and team memberships let companies, families and clubs join together. Learn how to structure seats, price groups fairly and handle administration and billing.
Designing a pricing page people understand
Designing a pricing page people understand: how to lay out plans, highlight one option, compare features and answer questions right beside the price.
Keeping discussions active without doing all the work yourself
Keep discussions active without doing all the work yourself, using regular rituals, a bank of prompts, patience with answers and help from willing members.
Re-engaging inactive email subscribers
Re-engaging inactive email subscribers starts with a clear definition of inactive, a short re-permission campaign and a willingness to let some people go.
Free, freemium or paid only: deciding where to start
Free, freemium or paid only? The trade-offs of offering a free membership level versus charging everyone from day one, and how to decide where to start.